Our Life Planners | PJ SHOEN AGENCY
Our Life Planners

Meet The People Behind The Protection

At PJ SHOEN AGENCY, our Life Planners are more than insurance advisors. They are trusted partners who help clients protect their dreams, secure their families and build a long-term future with confidence.

Each member of our team is guided by a simple belief: financial planning is not just about policies. It is about understanding the people, responsibilities and future that each client wants to protect.

6Dedicated Life Planners
2003Founded Since
1Shared Purpose
Protection is personal.

Behind every insurance plan is a family, a business, a dream, or a responsibility. Our role is to help you plan with clarity and protect what matters most.

Our Belief

“Insurance is not bought to make you rich. It is to ensure that in your absence your family does not become poor.”

This belief shapes the way our Life Planners serve clients with care, responsibility and long-term commitment.

Agency Leadership

Guided By Experience Since 2003

PJ SHOEN AGENCY is led by Foo Chee Shoen, whose leadership focuses on professional growth, practical mentorship and client-centred financial protection.

Foo Chee Shoen, Agency Leader of PJ SHOEN AGENCY
Founder / Agency Leader

Foo Chee Shoen

Foo Chee Shoen is a qualified Associate RFP member and MDRT member with wide experience in the financial industry.

He manages a team of highly motivated associates and is actively involved in grooming individuals to succeed as Life Planners. Through his leadership, the agency continues to serve individuals, families, professionals, corporate companies and SMI businesses in Malaysia.

Associate RFP MemberMDRT MemberAgency LeaderFounded Since 2003
  • Individual Insurance
  • Corporate Insurance
  • Financial Consultation
  • Life Planner Mentorship
  • Professional Client Advisory
  • Business Protection Planning
The PJ SHOEN AGENCY Team

Our Life Planners

Meet the 6 dedicated Life Planners who help individuals, families and businesses make informed protection decisions with clarity, care and professionalism.

Lee Wei Yun - Senior Associate, PJ SHOEN AGENCY

Lee Wei Yun

Senior Associate
  • MDRT Qualifier
  • AIA Convention Qualifier
  • AIA Corporate Solutions Advisor Qualifier
Helping clients build a better tomorrow with protection, care and purpose.
Ho Ming Loong - Senior Associate, PJ SHOEN AGENCY

Ho Ming Loong

Senior Associate
  • AIA Mortgage Loan Top Producer Qualifier
  • AIA PRS Convention Qualifier
  • AIA Corporate Solutions Advisor Qualifier
Supporting clients with professional guidance for personal, mortgage-related and corporate protection needs.
Kiwi Lee - Senior Associate, PJ SHOEN AGENCY

Kiwi Lee

Senior Associate
  • MDRT Qualifier
  • AIA Convention Qualifier
  • AIA Corporate Solutions Advisor Qualifier
Serving clients with a practical and caring approach to long-term financial protection.
Megan Goh - Senior Associate, PJ SHOEN AGENCY

Megan Goh

Senior Associate
  • MDRT Qualifier
  • AIA Convention Qualifier
  • AIA Corporate Solutions Advisor Qualifier
Helping clients plan with confidence by focusing on protection, clarity and peace of mind.
Michelle Teoh - Senior Associate, PJ SHOEN AGENCY

Michelle Teoh

Senior Associate
  • AIA Rising Star Convention Qualifier
Supporting clients with attentive guidance and a growing commitment to meaningful financial protection.
Vivian Loh - Senior Associate, PJ SHOEN AGENCY

Vivian Loh

Senior Associate
  • AIA Convention Qualifier
  • AIA Corporate Solutions Advisor Qualifier
Helping clients make informed protection decisions with care, clarity and professionalism.
How We Serve

What You Can Expect From Our Life Planners

Our team is trained to focus on long-term relationships, clear explanations and protection solutions that serve a real purpose in your life or business.

01

Personal Understanding

We take time to understand your family, responsibilities, business and long-term priorities.

02

Clear Guidance

We explain your options in a practical way so you can make informed protection decisions.

03

Purposeful Protection

Every recommendation should help protect something meaningful in your life or business.

04

Long-Term Support

We walk with clients through different life stages, family changes and business needs.

Speak To Our Team

Let’s Plan What Matters Most

Whether you are protecting your family, reviewing your business insurance, or exploring a career as a Life Planner, PJ SHOEN AGENCY is here to guide you.

Take the next step towards greater confidence, security and peace of mind.

  • CompanyPJ SHOEN AGENCY
  • SSM Registration No.001562048-K
  • Office AddressLevel 20 Suite 03, Plaza33 Tower A, No 1 Jln Kemajuan, Seksyen 13, 46100 Petaling Jaya, Selangor.
  • WhatsApp / Call012 383 2654
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