Meet The People Behind The Protection
At PJ SHOEN AGENCY, our Life Planners are more than insurance advisors. They are trusted partners who help clients protect their dreams, secure their families and build a long-term future with confidence.
Each member of our team is guided by a simple belief: financial planning is not just about policies. It is about understanding the people, responsibilities and future that each client wants to protect.
Behind every insurance plan is a family, a business, a dream, or a responsibility. Our role is to help you plan with clarity and protect what matters most.
“Insurance is not bought to make you rich. It is to ensure that in your absence your family does not become poor.”
This belief shapes the way our Life Planners serve clients with care, responsibility and long-term commitment.
Guided By Experience Since 2003
PJ SHOEN AGENCY is led by Foo Chee Shoen, whose leadership focuses on professional growth, practical mentorship and client-centred financial protection.

Foo Chee Shoen
Foo Chee Shoen is a qualified Associate RFP member and MDRT member with wide experience in the financial industry.
He manages a team of highly motivated associates and is actively involved in grooming individuals to succeed as Life Planners. Through his leadership, the agency continues to serve individuals, families, professionals, corporate companies and SMI businesses in Malaysia.
- Individual Insurance
- Corporate Insurance
- Financial Consultation
- Life Planner Mentorship
- Professional Client Advisory
- Business Protection Planning
Our Life Planners
Meet the 6 dedicated Life Planners who help individuals, families and businesses make informed protection decisions with clarity, care and professionalism.

Lee Wei Yun
- MDRT Qualifier
- AIA Convention Qualifier
- AIA Corporate Solutions Advisor Qualifier

Ho Ming Loong
- AIA Mortgage Loan Top Producer Qualifier
- AIA PRS Convention Qualifier
- AIA Corporate Solutions Advisor Qualifier

Kiwi Lee
- MDRT Qualifier
- AIA Convention Qualifier
- AIA Corporate Solutions Advisor Qualifier

Megan Goh
- MDRT Qualifier
- AIA Convention Qualifier
- AIA Corporate Solutions Advisor Qualifier

Michelle Teoh
- AIA Rising Star Convention Qualifier

Vivian Loh
- AIA Convention Qualifier
- AIA Corporate Solutions Advisor Qualifier
What You Can Expect From Our Life Planners
Our team is trained to focus on long-term relationships, clear explanations and protection solutions that serve a real purpose in your life or business.
Personal Understanding
We take time to understand your family, responsibilities, business and long-term priorities.
Clear Guidance
We explain your options in a practical way so you can make informed protection decisions.
Purposeful Protection
Every recommendation should help protect something meaningful in your life or business.
Long-Term Support
We walk with clients through different life stages, family changes and business needs.
Let’s Plan What Matters Most
Whether you are protecting your family, reviewing your business insurance, or exploring a career as a Life Planner, PJ SHOEN AGENCY is here to guide you.
Take the next step towards greater confidence, security and peace of mind.
- CompanyPJ SHOEN AGENCY
- SSM Registration No.001562048-K
- Office AddressLevel 20 Suite 03, Plaza33 Tower A, No 1 Jln Kemajuan, Seksyen 13, 46100 Petaling Jaya, Selangor.
- WhatsApp / Call012 383 2654
